Visitor Marketing
The most important criterion for your success at the exhibition are the right visitors.
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Trade Visitor Marketing
- At least five direct mailings to HR decision makers in Germany and worldwide (each mailing to 5,000 – 80,000 named contacts). For example, 50,000 HR experts receive the presentation programme
- Extra supplements and 'Exhibition Journal/Exhibition Specials' in the most important trade media (circulation: 220,000)
- More than 100 ads in the nationwide daily press and the trade press, such as 'Süddeutsche Zeitung', 'Frankfurter Allgemeine Zeitung' or 'Financial Times Germany'
- Cooperation with trade media and conceptual sponsors
- Press releases to the most important daily newspapers and trade journals as well as online publications and blogs
- Posters at hotspots at the most frequented train stations in Germany
- Online information and service at or www.hrm-expo.com
- Social media marketing via Twitter, Facebook, Xing, LinkedIn, Flickr, YouTube etc



